Week10 Final week

This is final blog, I won't write to many content. I will make a short summary for INB346.
10 weeks ago, I did not know too much about Web 2.0. I had already used some of web 2.0 tools like Facebook and Wiki. In my opinion, I knew these tools are very useful but when I searched internet and found millions of people use these new tools every day. I was so surprised and I did realize how important these web 2.0 tools are for our life.


In the first few weeks, we started to think about what kinds of things should be defined as web 2.0 tool and in the class we began to know why people like to use them. Now more and more people like to use social network or blogs, because we need to communicate with them and hope more people can pay more attention to your homepage. We need to use this way to make ourselves feel satisfying and happy. That is the reason we like to update more our blogs every often or upload new pictures on the internet. Some people may think using too much web 2.0 tools means wasting your time. It may be right but we all admire web 2.0 tools have changed our mind.


Then we linked these web 2.0 tools with business in next few weeks. We began to understand these tools are not only  for entertainment, they are great platforms for business. Twitter, Wiki and Facebook are very new way to promote company and communicate with potential clients. For most of companies, they need pay more attention to use them. Now only few companies notice how these tools can help for their business. So it is no deny in the future, as a staff, we can use these knowledge to help our company.


Now it is the last blog for INB346 workshop, I will keep looking for more web 2.0 information in the future. 

week 9 Social network

In this page, you will know：

• How companies use Social network
• My personal experience for using Social network

Part one Social network   

More and more users start to use social network. we have to agree this new technology has been became one of most important part in our daily life. More than 500 million active users are on the Facebook everyday. You can find more information on the internet and they will show how popular the social network is in our life (You can read http://www.facebook.com/press/info.php?statistics) For the most of users, social network is a good way to make new friends or communicate with old friends. However, for the company, social network is a new chance to help them to get next 1 million or 5 million dollars. 

To discuss how companies to use social network, we have to mention the biggest social network web site, Facebook. 

Kmart  http://www.facebook.com/kmart?ref=ts

In the Facebook,if users search Kmart, they will be easy to find its Facebook main pages. In the Kmart's page, it is include huge information for example, pictures, videos, careers and so on.When people want to know more information, they will click button "like". Then they have make a friendship with this new page. so every few days, when Kmart updates new information, the clients can get news for that.

Benefit: 

1)Facebook is a good platform for offering huge information for potential clients

2)When people build a new relationship with Kmart, they have to receive all the new information which Kmart will update. 

3)Facebook can get the feedback from Facebook users and know what exactly they want to buy.

4) Other Facebook users can find relational Kmart content from their friends Facebook pages.

Pitfalls:

1)In Australia, there are many Kmart shops and they may be different. Facebook could not offer different pages for every shops

2)Sometime users are not interested to Kmart, they still have to receive information about Kmart.

Part two Personal ideas 

I have not used Facebook for a long time. I think if you real like some companies, you can search their homepage and click "like". But if you are not interested to some companies, I suggest you do not click that button because you may receive lots of useless information. 

If you have new ideas please contact with me.

Week8 Wiki

In this page, you will know:

• How companies use Wiki with their Enterprise. 
• My personal experience about using Wiki            

Part one: Case study about Company uses Wiki

Wiki is an important web 2.0 tool. Every day, millions of users use Wiki to search their needed information. Now more and more company realize wiki is also a good platform to promote their companies and their products.

The main features for Wiki are：

• Add text    
• Link to other pages
• Create new pages
• Anybody else can do the same and/or undo whatever anybody else has done

As a free web site, more and more companies have created their company pages. like KFC, IBM and even some small companies. 

KFC wiki:http://en.wikipedia.org/wiki/KFC

Benefit: 

1) Users are free to add new pages and contents. 

2) Compare with other web sites, users prefer to trust Wiki.Even in the KFC homepage, we could find too much history or KFC news more than Wiki.

3) Company also can focus to their potential clients, for example, when users search "KFC" in the Wiki, the content in the English page and Chinese page are totally different. It helps to different clients to know "KFC".

4) Every volunteer can add new content to wiki pages and make KFC pages have more information

5)Link to other pages, it will help KFC pages to attract more people to read.

6) People can discuss or write their feedback in the discuss page (http://en.wikipedia.org/wiki/Talk:KFC) it will help company to acquire clients' feeling or get good advices. 

Pitfall: 

1) Because everyone can create new pages, so we can not make sure every page is real.

2) When people search same topic, they may not get enough information if they only read  their language's page.

3) There is no video to show more information for users.

Page two Personal ideas

Wiki is a very useful web site. It shows huge information and we can find our needed content  accurately. I believe most of web users know how to use Wiki. So I only share two ideas and if you have more good ideas, we can discuss in this page:

1) We must know the key topic words. Before you search content in the Wiki, you must know the key topic words, because Wiki will offer hundreds of pages which they are included your key words. 

2) No matter which topic you search, I suggest you use English page and your language's pages together, because in the English page, you will find much more information than other languages' pages.

week 7 Corporate Blogging & Micro Blogging

In this page, we will discuss: 

• Personal ideas about week 7
• Corporate Blogging & Micro Blogging
• Small case

Part one ...Personal ideas
This is week7 blog. From week 7 lecture, we have learned why blogs are important for companies and how to select a blogging platform for an enterprise. 
To be honest, I was so surprised that blogs are so necessary for the company. Before the lecture, I just thought blogs was more useful for young people because they liked to upload more information  very often so more people could be attracted to read their blogs. However, as a new web 2.0 tool, company can use it to post their news to more potential customers and communicate with employers. It is the so useful for companies as well


Part two ...Corporate Blogging &Micro Blogging


Corporate Blogging: corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.


Micro blogging: is a broadcast medium in the form of blogging. A micro blog differs from a traditional blog in that its content is typically much smaller.


Part three: Case studies
Case study 1 http://edelmandigital.com/ 


Edelman Digital is a successful corporate blogging. It is not a normal web site which just post fastest news to people. It posts new information and agree users or employees to communicate in the web site. It is obviously  more popular than  traditional websites. 


1) The writers are different employees. It can attract more employees to pay more attention to their company web sites, it also helps employees to offer their ideas and feelings. Then employers can get these feedback so that they may change their policy and develop working efficiency. 


2)  Edelman has shown its potential clients that it practices what it preaches. it will make clients know more about this company.

Case study 2 http://twitter.com/  

It is real hard to find other micro blogging.  According to sysomos' Inside Twitter survey, based on more than 11 million users, shows that 10% of Twitter users account for 86% of all activity. 
So there are two problems which we need to discuss. 
1) So many people and companies like to use twitter
2)What is the pitfalls?


For the first question, the first reason is twitter is the biggest micro blogging in the world. People could search more information and companies can make sure more people can read their information.  Then I think the micro blogging allow users to control who can read their micro blogs. It is a great service for companies. They can focus to their potential clients and  meet their requirements. It will help them to do a good market promotion. At the same time, people can get their needed information. At the end, compare with other blogging, micro blogging did not allow users to write too long contents so they may update more easily.


For the pitfalls, the key point is users may use micro blogging to post bogus news, slander other people or even reveal trade secrets

If you have new ideas, I am glad to communicate with you.

Enterprise 2.0 week5

On this page, I will use a real case to show the legal risks and risk mitigation strategies for organisation's implementing social media:

• Introduce Company
• Explain the case
• Show legal risks and risk mitigation strategies

Introduce company:
Company name: Sheng yuan 
Producer:  It is a leading infant formula Chinese company and and a producer, marketer and seller of nutritional products for infants, children and adults. 
The company website: http://www.shengyuan.com.cn/web/index.jsp


Case:
Ten days ago, on the internet,  there was a surprising news which reported  milk powder had caused baby girls to show signs of premature sexual development. Shen yuan was this milk powder company and these baby girls were in the totally different cities. 
Last Sunday, China's health ministry said that it had found no evidence to proof it and these milk powder should be totally safe.


The news link: http://www.theprovince.com/health/China+says+evidence+contamination+milk/3401555/story.html


Analyze: 
This blog does not judge this case. we only analyze legal risks and risk mitigation strategies.


For the risks:
1）Defamation:
 If the investigation is true, then this company was defamation by publish media. Before August 16th, most of social media reported these news. If users searched internet, they will find thousands of news about it. The reputation of this company was totally tarnished and they lost thousands of customers.


2)Misleading and deceptive conduct:
This company only use internet to promote their milk powder is totally safe. However, as older customer, they do not use internet very often. so they may not know this news and still refuse to buy milk powder.


3）Cyber-bullying:
Until now no one do not know the truth, so in lots of popular web sites people still write harassing or exclusionary comments about this company.Then when people read these comments, they will totally believe milk powder from this company should be dangerous.


Maybe...


4)Termination generally:
If leaders search the internet and find some employees' comments, they may fire these employees. They will lost lots of good staffs.


5)Confidential information
In this case, everyday there are hundreds of hackers attract company's network. If one of them was successful, then it means customers data and trade secret would be stolen. 


6) Trademark infringement:
Now the sheng yuan company is a popular name on the internet. In next future days, some people like to use its trademark to attract more people to read their web sites. 


7)Privacy
Because of this case, more and more people do not trust this company and even some of them hate the leaders. They try to find leaders' information, put them on the internet and leave harassing comment. Then leaders' personal safety could not be guaranteed.


8)Negligent misstatements
On the internet, the third party and former employees joined on-line discussing and argued about  the truth. They may reveal trade secret and make company lost more money.


Risk mitigation strategies
1)Social media policy
Company should ban all of their employees have communication with media or write relational information on the internet.

2) Promoting latest investigation
According to latest investigation, company should contact with social media and make sure more people know this news.


3)Decrease harassing comments
Company should send e-mails to public web sites and ask them delete false articles. 


4)Improve network system
Company should spend more money and improve the network security. They must make sure the customer data and trade secret are totally safe. 


Reference: 
Reuter (2010) China says no evidence of contamination in milk Retrieved August 18,2010 fromhttp://www.theprovince.com/health/China+says+evidence+contamination+milk/3401555/story.html

Enterprise 2.0 week4

In this page, we will discuss:

• The benefit of Enterprise 2.0
• The risks of Enterprise 2.0

The benefit of Enterprise 2.0


1)Define
Enterprise 2.0 is a popular company system.It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure.


2)Benefit:

1> Productivity and efficiency
Enterprise 2.0 is a main system and control every business part. Users could get all the information include marketing, material and finance. It helps leader to make a right decide. At the same time, Enterprise 2.0 allows users to use lots of Web 2.0 tool Like blogs and social network. So employees do not need to send e-mails any more. It saves lots of time and improve efficiency.. 

2>Staff Engagement

Lots of web 2.0 technology can use in the enterprise 2.0. It make internal communication become much easy. Staff could own their blogs, Facebook or Twitter and report new solution immediately.  Leaders could  use these way to announce new decide. Tube could offer video to give users more information and employee can totally understand what they need to do next and what has happen in recent meeting. 

3> Reputation

Enterprise 2.0 is a good way to promote company's reputation. We could use Facebook, Twitter, Blogs,Tube and kinds of other web 2.0 tools to introduce company to the public.According to the fact, most of Gen Y staffs prefer to  use new web 2.0 tools, so company can use enterprise 2.0 to attract them. In the company, people could use Enterprise 2.0 to report job performance which other users could appraise and encourage each other. 

4>Knowledge

Knowledge is another advantage for company. Enterprise 2.0 can make users share knowledge. In the traditional way, employees have to use library or newspaper to acquire new knowledge. Now everyone could publish useful knowledge or search necessary knowledge to read on the internet. At the same time, they could discuss article and leave their comment. It offers a new way to train employees and improve their ability. 

Other information mentioned in other web sites:
• Greater ability to share ideas
• Improved access to knowledge experts
• Reduced costs of communication, travel and operations
• Decreased time to market for products
• Improved employee satisfaction

3)Relational data:

Many organisations see value in using Enterprise 2.0 tools within their organisations for improved collaboration and innovation. 561 organizations of all sizes participated in the Intranet 2.0 Global Survey (The survey was led by Toby Ward, President, Prescient Digital Media, and conducted online between the Autumn 2008 and Spring 2009) and the results reveal rapid adoption of social media on the corporate intranet:

• 47% have intranet wikis
• 45% have intranet blogs
• 46% have intranet discussion forums
• 46% have intranet instant messaging
• 19% have intranet social networking

The risks of Enterprise 2.0


According to study Lecture 4, we already know enterprise 2.0 is not perfect. It will have some risks. Now we will analyze main risks:


1) Security :
Enterprise 2.0 records lots of employees and customers data. If hackers attack the Company's network, then lots of  confidential information will be dis closured. At the same time, some employ may be not deliberate, but they put too much company information on the Facebook or even play relational video and upload to Tube. 


Link: http://bits.blogs.nytimes.com/2008/04/14/enterprise-20-a-computer-security-nightmare/

(Company need have a perfect firewall to protect their network)  


2)Reputation:
For a company, the most important thing is make sure their employees work in the suitable jobs.
The Enterprise 2.0 offers a chance to make staffs and candidates can communicate with leaders. It can improve employee satisfaction, however, it also can influence the leaders judgement and employees' enthusiasm. It will make some troubles when promoting staffs or choosing new employees.
The real worst thing is defamation. It will seriously influence customers' opinion and even company's  income. 


(Company should have a clear promoting rules and according to these rules, they could manage human resource.)


3)Reliability:
Enterprise 2.0 is an useful for leaders to collect information. They could know the marketing information and employees' solution immediately. However, these data may be incorrect. If leaders want to make a big policy or changing, they could not trust all of these information. 


(For every useful information, leaders should arrange someone to check and collect more other information to analyze)


4)Productivity:
Web 2.0 can improve working efficiency. However, according to latest news, we know everyday more than 175million people login in Facebook. It makes a new problem to leaders which is if their employees spend too much time on using kinds of web 2.0 tools for example, watching short video on the Tube or charting on the Facebook. It is obviously if employees do these things, they can not focus to complete their tasks.


(Company should improve technology and limit employees are wasting time on the internet)


Reference: 
Wiki (2009) Enterprise social software  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Enterprise_social_software

Ajay （2010）Realizing the Benefits of Enterprise 2.0 - Q&A from the KM World webcast Retrieved August 16, 2010,from：
http://blogs.oracle.com/enterprise20/2010/02/realizing_the_benefits_of_ente.html

Odyssey （2010）Enterprise 2.0: Can it really benefit your business Retrieved August 16, 2010,from: http://advice.cio.com/odyssey/enterprise_2_0_can_it_really_benefit_your_business

Enterprise 2.0 week3

On this page, we will know:
1. 1)Introduce different web 2.0 tools 
   2)Discuss how these tools can help me
   3)The experience for using some new tools


Part one ---- Web 2.0 tools


Wiki-- is a free,web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.


You can just imagine Wiki is an encyclopedia on the internet. It offers kinds of different knowledge and use it very easy. You just need to input the key word and then you could find relation knowledge. 


It is so useful for me. Every time if I find something which I do not know, I use Wike to find answer. It is totally free and lots of volunteers write new content everyday. 


I have signed up for Wiki.


Link:http://en.wikipedia.org/wiki/Main_Page


Social network--  is a social structure made up of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike,sexual relationships, or relationships of beliefs, knowledge or prestige.


Social network has become a very popular topic during these 3 years. Everyday millions of people use Myspace or Facebook. It makes people know more information about their friends.
I like Facebook, it is a very good web site to communication with friends on the internet. You can create an activity and invite your friends to job. You can tell people your mood every hours. You can get more information about your favorite movie star. It helps people to have more funs.


Using Facebook is quite easy. You just need to follow the steps, own your personal page,upload your picture, search your friends name and write something in your wall. If you want more friends know you, you'd better put new information in your page very often.


My Facebook name is Deng cici Xi and I am glad to make friends with you. 
Link:http://www.facebook.com/
    http://www.myspace.com/


Blog --  is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. 


We could think blog as your on-line magazine. Normal you can write any articles, upload pictures or link to other resources on the internet.  It is also a good way for me to get information. People may write their personal idea or feeling for some serious topic, it can help you to know different people's idea and get more knowledge. You can use blog to write anything you want so you can make more friends to discuss some topic.


You have a lot of choices for making your blogs. You just need register, follow the steps and write anything, then you click the button"send".Then other people can visit your blogs.


Link:  http://wordpress.org/


Rss -- is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.


Every day there are millions of new content on the internet. For the users, they may just want to read one kinds of information. Some people use Google to find necessary information. However, it is not easy to use. Rss is like a secretary and help you to find useful information. It can save time and improve searching efficiency.


You need choose what kinds of information you are interested in, then click the button and put them in your iGoogle page. Every time you open your Google, you can find relational news.


Link:http://www.skynews.com.au/rss/ 


Social medial -- media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.


Social medial changes our life-style.The traditional medial should be like newspaper or TV.It could not show latest news immediately. Customers could not write their feeling after they read or see the news. Social medical has more advantages than traditional medical. People can use social medical and know what had happened in other country one minute ago. Users can be free to comment content. The main different is now users can  publish in the social medical by themselves.


Link:http://www.youtube.com/


Tagging -- is a keyword or term associated with or assigned to a piece of information


I think Tagging is great invention. You may think Tagging and linking is very similar.Sometime it's right. However, compare with linking, tagging is more function. We can find lots of linking from one key word. It helps users to save time and find more similar article to read.


Podcasting -- is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. 


Podcasting offers a new way of entertainment. We do not need to sit in front of TV or laptop, we can use any digital audio players to enjoy movie or TV show.Watching a movie can be everything in the park, in the bus or in gym. It can help people have fun in their life.


References：
Wiki (2010) Wiki  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Wiki

Wiki (2010) Social network Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Social_network

Wiki (2010) blog  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Blog

Wiki (2010) Rss Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Rss

Wiki (2010) social media  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Social_media

Wiki (2010) tagging  Retrieved August 16, 2010, fromhttp://en.wikipedia.org/wiki/Tagging

Wiki (2010) podcasting  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Podcasting