Enterprise 2.0 week4

In this page, we will discuss:

• The benefit of Enterprise 2.0
• The risks of Enterprise 2.0

The benefit of Enterprise 2.0


1)Define
Enterprise 2.0 is a popular company system.It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure.


2)Benefit:

1> Productivity and efficiency
Enterprise 2.0 is a main system and control every business part. Users could get all the information include marketing, material and finance. It helps leader to make a right decide. At the same time, Enterprise 2.0 allows users to use lots of Web 2.0 tool Like blogs and social network. So employees do not need to send e-mails any more. It saves lots of time and improve efficiency.. 

2>Staff Engagement

Lots of web 2.0 technology can use in the enterprise 2.0. It make internal communication become much easy. Staff could own their blogs, Facebook or Twitter and report new solution immediately.  Leaders could  use these way to announce new decide. Tube could offer video to give users more information and employee can totally understand what they need to do next and what has happen in recent meeting. 

3> Reputation

Enterprise 2.0 is a good way to promote company's reputation. We could use Facebook, Twitter, Blogs,Tube and kinds of other web 2.0 tools to introduce company to the public.According to the fact, most of Gen Y staffs prefer to  use new web 2.0 tools, so company can use enterprise 2.0 to attract them. In the company, people could use Enterprise 2.0 to report job performance which other users could appraise and encourage each other. 

4>Knowledge

Knowledge is another advantage for company. Enterprise 2.0 can make users share knowledge. In the traditional way, employees have to use library or newspaper to acquire new knowledge. Now everyone could publish useful knowledge or search necessary knowledge to read on the internet. At the same time, they could discuss article and leave their comment. It offers a new way to train employees and improve their ability. 

Other information mentioned in other web sites:
• Greater ability to share ideas
• Improved access to knowledge experts
• Reduced costs of communication, travel and operations
• Decreased time to market for products
• Improved employee satisfaction

3)Relational data:

Many organisations see value in using Enterprise 2.0 tools within their organisations for improved collaboration and innovation. 561 organizations of all sizes participated in the Intranet 2.0 Global Survey (The survey was led by Toby Ward, President, Prescient Digital Media, and conducted online between the Autumn 2008 and Spring 2009) and the results reveal rapid adoption of social media on the corporate intranet:

• 47% have intranet wikis
• 45% have intranet blogs
• 46% have intranet discussion forums
• 46% have intranet instant messaging
• 19% have intranet social networking

The risks of Enterprise 2.0


According to study Lecture 4, we already know enterprise 2.0 is not perfect. It will have some risks. Now we will analyze main risks:


1) Security :
Enterprise 2.0 records lots of employees and customers data. If hackers attack the Company's network, then lots of  confidential information will be dis closured. At the same time, some employ may be not deliberate, but they put too much company information on the Facebook or even play relational video and upload to Tube. 


Link: http://bits.blogs.nytimes.com/2008/04/14/enterprise-20-a-computer-security-nightmare/

(Company need have a perfect firewall to protect their network)  


2)Reputation:
For a company, the most important thing is make sure their employees work in the suitable jobs.
The Enterprise 2.0 offers a chance to make staffs and candidates can communicate with leaders. It can improve employee satisfaction, however, it also can influence the leaders judgement and employees' enthusiasm. It will make some troubles when promoting staffs or choosing new employees.
The real worst thing is defamation. It will seriously influence customers' opinion and even company's  income. 


(Company should have a clear promoting rules and according to these rules, they could manage human resource.)


3)Reliability:
Enterprise 2.0 is an useful for leaders to collect information. They could know the marketing information and employees' solution immediately. However, these data may be incorrect. If leaders want to make a big policy or changing, they could not trust all of these information. 


(For every useful information, leaders should arrange someone to check and collect more other information to analyze)


4)Productivity:
Web 2.0 can improve working efficiency. However, according to latest news, we know everyday more than 175million people login in Facebook. It makes a new problem to leaders which is if their employees spend too much time on using kinds of web 2.0 tools for example, watching short video on the Tube or charting on the Facebook. It is obviously if employees do these things, they can not focus to complete their tasks.


(Company should improve technology and limit employees are wasting time on the internet)


Reference: 
Wiki (2009) Enterprise social software  Retrieved August 16, 2010, from:http://en.wikipedia.org/wiki/Enterprise_social_software

Ajay （2010）Realizing the Benefits of Enterprise 2.0 - Q&A from the KM World webcast Retrieved August 16, 2010,from：
http://blogs.oracle.com/enterprise20/2010/02/realizing_the_benefits_of_ente.html

Odyssey （2010）Enterprise 2.0: Can it really benefit your business Retrieved August 16, 2010,from: http://advice.cio.com/odyssey/enterprise_2_0_can_it_really_benefit_your_business