week 7 Corporate Blogging & Micro Blogging

In this page, we will discuss: 

• Personal ideas about week 7
• Corporate Blogging & Micro Blogging
• Small case

Part one ...Personal ideas
This is week7 blog. From week 7 lecture, we have learned why blogs are important for companies and how to select a blogging platform for an enterprise. 
To be honest, I was so surprised that blogs are so necessary for the company. Before the lecture, I just thought blogs was more useful for young people because they liked to upload more information  very often so more people could be attracted to read their blogs. However, as a new web 2.0 tool, company can use it to post their news to more potential customers and communicate with employers. It is the so useful for companies as well


Part two ...Corporate Blogging &Micro Blogging


Corporate Blogging: corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.


Micro blogging: is a broadcast medium in the form of blogging. A micro blog differs from a traditional blog in that its content is typically much smaller.


Part three: Case studies
Case study 1 http://edelmandigital.com/ 


Edelman Digital is a successful corporate blogging. It is not a normal web site which just post fastest news to people. It posts new information and agree users or employees to communicate in the web site. It is obviously  more popular than  traditional websites. 


1) The writers are different employees. It can attract more employees to pay more attention to their company web sites, it also helps employees to offer their ideas and feelings. Then employers can get these feedback so that they may change their policy and develop working efficiency. 


2)  Edelman has shown its potential clients that it practices what it preaches. it will make clients know more about this company.

Case study 2 http://twitter.com/  

It is real hard to find other micro blogging.  According to sysomos' Inside Twitter survey, based on more than 11 million users, shows that 10% of Twitter users account for 86% of all activity. 
So there are two problems which we need to discuss. 
1) So many people and companies like to use twitter
2)What is the pitfalls?


For the first question, the first reason is twitter is the biggest micro blogging in the world. People could search more information and companies can make sure more people can read their information.  Then I think the micro blogging allow users to control who can read their micro blogs. It is a great service for companies. They can focus to their potential clients and  meet their requirements. It will help them to do a good market promotion. At the same time, people can get their needed information. At the end, compare with other blogging, micro blogging did not allow users to write too long contents so they may update more easily.


For the pitfalls, the key point is users may use micro blogging to post bogus news, slander other people or even reveal trade secrets

If you have new ideas, I am glad to communicate with you.